dw - Board Resume - 25 - Flipbook - Page 4
3 yrs / 2022 - Present
Founder
dwcmo.com
dw | CMO is a fractional CMO 昀椀rm focused on SMB consumer brands in beauty, wellness and lifestyle.
: Current clients include : (2) Beauty Brands, Med Spa, Plastic Surgeon, Functional Medicine Practice
2 yrs / 2023 - Present
Founder
Strat is an invite only mens forum curated to support personal and professional growth.
1.5 yrs / 2021 - 2022
EVP Digital + eComm
nuface.com
NuFACE is a leading mirco-current device and skincare brand sold in 27 countries and 2,000+ etail / locations.
: Executive team member leading $35M channel budget & EBITDA forecasting, accountability & management
: Led: Direct / eComm / Paid Media / CRM / Customer Service / App / Amazon / A昀케liate / Development
: Co-leadership: Social / In昀氀uencer / PR / Branding / Creative / Content & UGC
: Led YOY channel growth of Direct (33%) and eComm (6%)
: Led YOY KPI growth for: FTB (32%) Conversion (33%) Subscription (45%) A昀케liate Rev (94%)
1.5 yrs / 2019 - 2020
Co-Founder
Cobalt was an idea development marketplace for early stage B2C founders.
: Led capital raise of $2.5M & Go To Market Strategy / Product Road Map
: Developed initial MVP in 5 months | COVID pivot in March of 2020 | Launched 2nd MVP in 5 months
19 yrs | 2000 - 2019
Partner | President | CMO
teamwass.com/live
Before being acquired by Wasserman (March 2025) bluemedia was the premier decor, fabrication and
technology execution company for Fortune 500 consumer brands.
: Led revenue growth of 23%+ each year for nine straight years with sales team of (24)
: Led executive team (7) and sales team (24) with 200 FTEs
: Key Clients: NFL / Marriott / AT&T / PING / Verizon / Circle K / PGA
10 yrs | 2005 - 2015
Co-Founder | President
blindsociety.com
Blind Society is a B2C agency that specializes in brand development and experiential digital campaigns.
: Owner / operator for (10) FTEs and 10-20 freelance partners
: Led revenue / Finance (15-25% GM) / HR / IT / Ops / Legal
: Key clients (Founders & CMOs) : Carvana / Target / Warner Brothers / Bandai Namco / Dogtopia
5 yrs | 2010 - 2015
Co-Founder | President
cultivatorlabs.com
Cultivator is group of creative story tellers that produce emotive video content for B2C brands.
: Owner / operator for (6) FTEs and 5-15 freelance partners
: Key clients: Mercedes Benz / UPS / Chase / True Food Kitchen
